NEWS & INSIGHTS

In the most recent Big Tech foray into digital healthcare, Amazon and Teladoc Health announced they will be partnering on a program to provide virtual medical care. Users of Amazon’s Alexa-enabled devices will now be able to contact a doctor via voice command about non-emergency conditions on a 24/7 basis. Precision’s Cynthia Miller weighs in on the benefits and shortfalls, including access problems in marginalized communities and rural areas.

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Congratulations to PRECISIONadvisors Executive Vice President and Managing Director Greg Gregory on his well-attended seminar “Market Access and Commercialization” as part of Brown University’s digital health commercialization seminar series.

Miss the session and want to learn more market access considerations for digital health innovations?

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As the United States and the world have seen firsthand how social determinants of health (SDOH) impact the mortality and morbidity of patients contracting the COVID-19 virus, addressing SDOH has become a national priority in health care. Organizations nationwide are increasingly looking to integrate SDOH and health equity into value-based strategies.

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The oncology space is undergoing a tremendous amount of innovation, as novel new products and practices become available. But those treatments can do only so much good if oncologists aren’t using them. Precision’s Christy Banach and Janet Serluco weigh in on the opportunity biopharma companies have to differentiate themselves from their competitors by addressing oncologists’ specific needs.

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From federal lawmakers to pharmaceutical companies, plans, providers and other health care stakeholders, efforts are coalescing to address social determinants of health (SDOH). Initiatives are ramping up in response to COVID-19’s disparate impact on vulnerable populations and communities across the U.S. and include pharma collaborations with payers and health systems focusing on social determinants relevant to medication adherence and access.

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We’re excited to announce our new podcast, Sound Advice. Greg Forte, Senior Director of Learning & Development, invites Precision Value & Health thought leaders to have candid conversations about leadership, professional development, and hot topics in the healthcare space.

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In this edition of Med Ad News, executive management from healthcare communications agencies and networks participate in the special feature Healthcare Agency Roundtable. Precision’s Jackie DeAngelis, Andrew Cournoyer, and Isabella Sergio weigh in on topics ranging from the COVID-19 pandemic to diversity, equity and inclusion.

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Real-world data are important sources within health care resource utilization (HCRU) research, but these databases often are repurposed for this use rather than custom designed. Some researchers are beginning to collect HCRU data within the context of clinical trials, with the intention to address research questions of interest, rather than relying solely on data salvaged from insurance claims or electronic health records.

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The Home Health Value-Based Purchasing Model (HHVBP) was a five-year project from the Center for Medicare & Medicaid Innovation designed to improve the quality and cost effectiveness of home health. In late 2021, the Centers for Medicare & Medicaid Services announced that it would be expanding the HHVBP nationwide.

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The Blind Spot With Deb Seymour speaks with Precision’s Mike Chambers about sales performance. Imagine working for a company that has trust & culture at its core. Teams collaborate, ideas are tested without fear of failure and respect and engagement help bring people to the “game” with a 100% committed attitude.

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