Today, marketers in pharma are not only tasked with optimizing the usual suspects in their marketing technology (martech) stack. They must also consider emerging technologies, those as-yet-proven tools and approaches that show promise in boosting brand strategies and strengthening connections with HCPs. Precision’s Marty Samples identifies four key tech trends to focus on to grow engagement with healthcare professionals in 2021 and beyond.
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The Precision Value & Health family of brands is now Precision AQ
Precision AQ helps life sciences companies navigate the complexities of commercialization across a product’s lifecycle. Our team is comprised of experts, advisors, and creators working to ensure patients have access to life-changing medicines.
Our global offerings include:
Our name, which stands for Precision Access Quotient, reflects our approach to removing barriers – fusing together science (IQ, or Intelligence Quotient) and empathy (EQ, or Emotional Quotient). The result is “AQ: Access Quotient”, a critical ingredient in navigating the therapy-to-patient journey informed by data-driven analytics and insights.
To find out more about our global services and our unified mission, empowering access to life-changing medicines for all, visit: Precision AQ
